The .samsung Dot
Brand
Samsung
is a top ten global brand. Its major activities include electronics,
financial services, machinery & chemicals and trade & services.
Its flagship company Samsung Electronics is a global leader in high-tech
electronics and digital media. According to Wikipedia, the group had
427,000 employees in 2013.
Samsung's
new brand TLD will help to raise global awareness and enhance the integrity
of the "Samsung" brand and image. The Applicant believes that
the benefits that will accrue to the company's reputation and marketing
will be "immeasurable".
Samsung
(and its affiliates) anticipate using service and product names such
as "product-name.SAMSUNG" in the creation of a new domain
name portfolio. These new domains will lead to an increase in convenience
for customers. Navigation will be simpler and more logical.
SAMSUNG
SDS expects number of registered domain(s) in the first three years
to be below 12,000.
Misleading
registrations by third parties will be prevented in this new domain
space. In this way the .samsung extension will perform a role in protecting
the company's valuable intellectual property.
The new
gTLD proposed by SAMSUNG SDS will mainly be utilized as a marketing
method. (A) Domain that is a combination of brand and company name
or board member name essentially blocks registration by a third party,
as well as maximizing marketing effect of company's reputation...
To date,
Samsung has spent considerable time and investment in monitoring the
activities of cybersquatters and other illegal parties who have used
the company brand in domain names without permission. This, for example,
has required action via the World Intellectual Property Organisation
to obtain possession of unauthorized names.
The Applicant
anticipates that the .samsung TLD will be greatly beneficial in mitigating
against the impact and damage caused by malicious registrations.
Samsung
has entrusted the operation of the .samsung registry to KISA (Korea
Internet & Security Agency). KISA has successfully operated South
Korea's national country code TLD .kr for 25 years.
KISA has
been designated as "Critical Information Infrastructure" (CII)
by the government of South Korea due to its national importance in managing
existing Korean Internet addresses. To help protect assets and increase
security, the CIIs have attained ISO-27001 certification.
To prevent
the infrastructure from the physical and electronic attacks, CIIs
have to analyze vulnerabilities and also establish protective measures
to prove the information security level.
Advanced
procedures will be put in place to protect data and safeguard against
illegal activities, unauthorized access, fraud, robbery, hacking, virus
attacks and other forms of misuse. Samsung's existing privacy protection
policies can be expected to extend to the new TLD.
 Geographic
Dot Brands
Samsung
will limit the use of country & territory names in the .samsung
TLD. Two-character geographic strings, names on the ISO 3166-1 list,
locations on a UN Group of Experts Reference Manual for the Standardization
of Geographical Names and terms on a list of UN member states (in six
languages) will be reserved from registration.
Unlike
other applicants, Samsung does not mention that it may seek approval
to use geographical terms at some time in the future. (This is covered
in Section 22 about the protection of country names). However, given
the nature of the company's diverse range of offerings and global business,
it is highly likely it will join other brand domain holders if and when
ICANN grants collective permission for such use.
Possible .samsung
Brand Domains
Electronics.samsung
SmartPhone.samsung
Galaxy.samsung
Apps.samsung
TV.samsung
Technology.samsung
ShipBuilding.samsung
SemiConductors.samsung
FinancialServices.samsung
Insurance.samsung
Corporate.samsung
Vision2020.samsung
Eco-Innovation.samsung
Support.samsung
Guides.samsung
Careers.samsung
News.samsung
Contact.samsung
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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