The .jaguar Dot
Brand
Jaguar
Cars Limited (a subsidiary of Jaguar Land Rover PLC) operates in over
150 countries and has more than 7,000 employees. Jaguar designs and
manufactures high performance sports cars and luxury saloons. Its pioneering
car the SS Jaguar 2.5 Litre Saloon was launched in 1935.
The mission
and purpose of the .jaguar TLD is to increase trust and confidence by
creating an assurance of brand authenticity and eliminating the possibility
of user confusion. Users will enjoy a confident and positive experience.
The Applicant
will be able to create domain spaces that promote the Jaguar brand identity.
This will enable an authoritative internet space for the company, its
partners, its dealerships, its models, its specialty services —
and also for marketing initiatives. Jaguar emphasizes that "consumer
trust and continuous innovation are paramount considerations in all
its activities".
The .jaguar
extension will enable convenient and efficient interaction through its
simplicity. This central reference point will be accessible and intuitive.
The space will benefit internet users who will have more ways to access
Jaguar content. Once they understand the concept behind the brand domains,
consumers will be able to navigate directly and quickly to official
and memorable Jaguar websites.
The new
.jaguar gTLD will enhance Jaguar's position as an innovative, forward-thinking
car company, strengthen global online awareness of the Jaguar brand
and provide an easily accessible and intuitive reference point for
users to access information about Jaguar's range of luxury sports
cars.
The unique
differentiation of the .jaguar string will generate increased consumer
trust.
Jaguar
intends to create relevant domain names for its products and services
(and apply to be able to use currently restricted geographical terms).
The application specifically mentions being able to "create domain
names on demand". The company may seek to use internationalized
domains at a later date to encourage diversity and add to the user experience.
Given
the restricted nature of the .jaguar gTLD, the projected number of
registration is likely to be limited, with about 50 to 150 domain
names registered in the first three years.
Jaguar
has trademarks in 130 countries and territories in various classes including
vehicles, paper goods, clothing and business & financial services.
It also has many "exact match" domains like Jaguar.co, Jaguar.de
and Jaguar.co.za in various country code extensions and a further 250
that contain the "Jaguar" trademark.
In the
intitial rollout, Jaguar anticipates that its first TLDs will redirect
visitors to current websites prior to a broader communication and outreach
campaign.
The Applicant
refers to the problem of desired domains not being readily available
for acquisition in the current domain name system by any company seeking
to build a coherent global online presence. Or, they can be prohibitively
expensive to fulfil these unmet needs.
This
problem is amplified for organisations such as Jaguar which has a
strong global brand and operates across more than 150 different jurisdictions
and geographical markets.
The single
resistry status of the .jaguar TLD will strengthen its online reputation,
enable a high degree of security, generate trust and eliminate the possibility
of malicious conduct and abuse. Privacy and confidentiality will be
strongly protected.
...criminal
activities over the internet including data breach, hacking and phishing
activities have also become more sophisticated resulting in loss of
consumer confidence beyond mere monetary harm. The .jaguar gTLD will
facilitate greater trust and assurance from internet users connecting
with Jaguar online...
 Geographic
Dot Brands
Jaguar
will initially reserve the sensitive country and territory names (and
two character labels) listed in Specification 5 of the Registry Agreement,
which refers to some ISO and UN lists of geographic terms.
However,
the Applicant points out that some of ICANN's recommendations seem to
be directed at open generic registry applicants rather than at closed
brand applicants, to whom they are less applicable.
In other
words, differing concusions could be drawn if comparing issues like
authenticity and fraud minimization between sites such as Canada.health
and Canada.jaguar. One could present a risk to the public, while the
other would be in the public interest by providing intuitive and authenticated
navigation.
Jaguar
believes the use of geographic terms in the .jaguar TLD can mitigate
against the risk of unnecessary user confusion and provide value to
visitors because they will be reassured that the content is relevant
to their locality.
...Jaguar
Cars Limited believes that the use of geographic terms can provide
great benefit and simplicity to internet users because these terms
are intuitive ways to resolve to Jaguar Cars Limited's content...
Jaguar
will explore various scenarios with ICANN and the GAC to ensure governmental
agreement to find a mutually agreeable solution to utilize geographical
terms. The company proposes several models under which it could begin
implementing such names, for example:
Jaguar
Cars Limited intends to use any Two-character label and/or Country
or Territory Name domains in Jaguar Cars Limited's discretion, and
to participate in or implement a process by which any Government may
reasonably object to that use.
For example,
Jaguar is proposing to give governments or the GAC 90 days to object
to use of a reserved term, and if no objection is received, the domain
will be created.
Jaguar
states that it will be "extremely unlikely" that any use of
a country descriptor will be confusing or detrimental to users or offensive
to any country (or to the registry of a two-letter country code such
as .de.) Jaguar is very respectful of any government's sovereign interest.
The Applicant's
concluding statement is: "Jaguar Cars Limited will not use geographic
names until ICANN has approved such use."
Possible .jaguar
Brand Domains
Cars.jaguar
Sports.jaguar
LandRover.jaguar
Saloon.jaguar
Luxury.jaguar
Classic.jaguar
Racing.jaguar
Dealers.jaguar
Info.jaguar
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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