The .kpmg Dot Brand
KPMG International
Cooperative operates in 153 countries and has 145,000 people in member
firms providing Audit, Tax and Advisory services. Each member firm is
a legally separate entity. KPMG's clients include corporations, governments,
public sector agencies and not-for-profit organizations.
KPMG's
clients look to the company for consistent professionalism and industry
insight. The .kpmg TLD will support this role and provide a stable platform
for the delivery of secure digital material. It will enhance the company's
strategic and commercial interests.
KPMG is
applying for the .kpmg string to enhance its reputation, support its
strategic goals and protect its intellectual property. It will ensure
the integrity of the KPMG brand and enhance its equity to the highest
level. It will unify and harmonise its brand protection policies. This
will benefit all stakeholders in the global group.
The Applicant
wants to position itself at the forefront of innovative internet technology
to benefit from future opportunities — as well as make a contribution
to the new TLD program. It also recognises that the domain name system
is continually evolving and hence its future strategy will be flexible
and agile.
KPMG
may adapt its policies and proposed use of the gTLD in a manner consistent
with the purpose, to reflect changes in its business and the adoption
of new gTLDs by the community.
The .kpmg
string will benefit the public by providing an authentic and secure
communication channel. Each domain will act like a clear signpost that
the website is owned by KPMG and the content is genuine. This will increase
the level of trust for consumers and clients.
The brand
domains will also offer a key point of differentiation from competitors.
There is
a great opportunity for excellent clarity. The domain names will provide
memorable reference points for visitors.
The Applicant,
like others, will monitor the rollout of the brand domain program and
act accordingly. It is possible that the string will become the primary
online destination for the group, and the application actually states
(perhaps conditionally): "over time we will also take measures
to promote .KPMG as the address for all KPMG web properties".
Country
code domains may even be discontinued.
We are
eager to operate a registry with shorter domain names that are universally
applicable across the globe...
...We
look forward to utilising our new registry in conjunction with our
current domains and will market under the term .KPMG if the new gTLD
process proves to be a success as is anticipated. It enables us to
leave behind complex naming hierarchies inherent in country code extensions.
The TLD
will also enable the possibility of foreign language sites in the future.
KPMG has
developed a plan with Neustar, its registry services provider, to aim
for the highest standards of technical & operational protection
against malicious activity in its new brand TLD. This strategy aims
to prevent activities like malware, spam, phishing, pharming, botnets
and fast flux hosting etc from existing in the space.
The sensitive
personal details of clients will be securely protected — this will
be a key priority.
As a
global network of firms regularly involved in handling highly confidential
client data, we take our responsibility to protect the private information
of our clients and staff very seriously.
 Geographic
Dot Brands
In accordance
with GAC advice and Specification 5 of the Registry Agreement, KPMG
will initially block from registration within its brand TLD the relevant
defined geographical terms.
The lists
of restricted country & territory names are contained in the ISO
3166-1 list, the UN Group of Experts manual on Standardization of Geographical
Names and the UN Working Group document about Country Names.
The Applicant
is committed to complying with the applicable rules, consensus policies,
best practice guidelines and RFCs (Requests For Comment). It will also
respect various cultural and religious sensitivities.
We envisage
that, over time, there will be demand from brand TLDs leading to the
development of a standardised process for reaching agreement with
the applicable government and requesting GAC review and ICANN approval
for the release of country and territory names... when the registry
is a single entity registry.
KPMG mentions
that its diverse clients look to it for professional local knowledge.
Geographical signifiers would be useful for this purpose.
KPMG anticipates
that it will apply for the release of country & territory terms
for use in the .kpmg TLD at a later date and expects that other dot
brands will do likewise.
Possible .kpmg
Brand Domains
Consulting.kpmg
Audit.kpmg
TaxAdvice.kpmg
Services.kpmg
About.kpmg
Careers.kpmg
ChangeReadiness.kpmg
GlobalChallenges.kpmg
News.kpmg
Research.kpmg
Search.kpmg
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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