The .oracle Dot
Brand
Oracle
Corporation offers database technology and applications in enterprises.
Oracle is the world's leading supplier of information management software.
Its hardware & software systems are highly optimized and fully integrated.
The company's technology is used by more than 380,000 customers in more
than 145 countries.
Oracle
Corporation intends to use the .oracle extension to serve as an official
name space for the globally renowned "Oracle" brand. The TLD
will create "a new Internet ecosystem" that will be innovative
and inventive in its communication about platforms, applications, new
ventures, business visibility and so on. It will be a "single source
dedicated segment of the Internet" where users will be able to
find data efficiently and intuitively.
Oracle
anticipates that its brand TLD will become a platform presenting continuously
evolving content of consistently high quality. This content will be
focused on achieving visibility and differentiation for the string and
the corporation.
The company
has worked hard to enhance the fine reputation and inherent goodwill
of the "Oracle" brand since its inception in 1977. The ongoing
goal is for the business to be known as a trusted source of the highest
quality goods, services and technological advancement. Content in the
new space will possess a high degree of quality and integrity.
The mission
and purpose of the proposed .ORACLE Top Level Domain (TLD) is the
creation and operation of a TLD dedicated to the ORACLE businesses,
brands, trade marks, goods and services.
Oracle
owns many trademarks on its name in many classes that go beyond just
software and computers. Registrations are held in 157 countries &
territories. The brand was ranked number 20 in Interbrand's 2011 top
global brands list.
Reflecting
its global recognition, Oracle's current domain portfolio includes names
in most generic and country code TLDs. The Applicant's intention is
for its new TLD to provide certainty and match the confidence and trust
already enjoyed by the "Oracle" brand.
The creation
of a dedicated Internet name space which is indelibly associated with
the Oracle brand assurance of quality, will create a clear benefit
to Internet users and to the Applicant...
The rights
of the public, consumers and third party rights owners will be robustly
protected. This will help to boost confidence in the .oracle TLD and
ensure its integrity and success. Over time, consumers will understand
that they are receiving genuine information about the company. Oracle
will operate the string openly, fairly and in a spirit of goodwill.
The domain
name space associated with the .ORACLE TLD will create a new environment
which will enhance diversity, choice and utility of the Domain Name
System, based on a segmented approach, hence encouraging specialisation,
differentiation, consumer recognition, and consumer choice...
The application
highlights the fact that until now, there has been no platform in the
domain space that could deliver the potential level of specialisation
that might be achieved by the .oracle string to provide information.
Oracle believes that this focus will be an important new feature of
the next generation of the Internet.
It is
anticipated that this drive for specialisation will in the future
become the standard for Internet users, customers and other third
parties.
Oracle
singles out the phenomenon of cloud computing as being of increasing
importance to the company, and links its forthcoming brand domains as
being of "utmost importance" in that context. The new specialised
domain space will enhance its credibility and reputation in new areas
such as The Cloud.
The company
believes its new .oracle initiative will foster competition because
the innovation and focus will "likely trigger a reaction from other
economic agents".
Oracle
has considered various potential implementation models, for example
domains like Servers.oracle (for areas of specialisation) and names
like Legal.oracle (for internal management).
In terms
of outreach to promote its new branded websites, Oracle appreciates
that its communication strategy will be crucial and it will make extensive
use of its highly experienced in-house personnel. A further option will
be to use outside agencies to ensure effective communications. The company
will be agile and flexible.
It is
anticipated that the use made of the .ORACLE TLD will continuously
evolve so as to ensure adaptation and innovation mirroring market
trends, consumer demand and fostering technological advancement.
As the
Applicant identifies new demands, needs, innovative and beneficial
types of uses, the Applicant will implement new types of use of the
.ORACLE TLD.
The Applicant
is committed to maintaining a high level of security over the .oracle
string and states that "abusive use of the .oracle domain names
will not be permitted nor tolerated." Oracle wants the TLD to offer
a new channel of reliability and stability. (Another aim is to contribute
to the operational stability of the Internet itself.)
Trust is
a paramount concern. Any malicious activity would lead to loss of brand
integrity and goodwill, create negative publicity and hence will be
strongly avoided. The Applicant's single registry status will help to
achieve this important goal.
Oracle
will oversee its dot brand with strict controls to protect consumers
and prevent activities such as fraud, spam, phishing, pharming, defamation,
trademark or patent infringement, illegal activity in various jurisdictions,
malware distribution and botnet command & control. Privacy and confidentiality
will be strongly protected and Oracle will extend its existing robust
policies to its brand TLD.
Although
domain names will only be registered to Oracle and its affiliates,
all domain names will be subject to specific internal registration
policy for .oracle domain. The registration policy will set out in
writing a methodology for corporate authorization, approval and evidence
in order for any domain name to be registered for Oracle's use. This
will prohibit any abusive use of a domain name.
 Geographic
Dot Brands
Oracle
will comply with the requirements of Specification 5 of the Registry
Agreement by reserving from registration specific country & territory
names from the .oracle TLD. These geographic terms have sensitivities
for various governments and official bodies.
However,
Oracle considers that this principle, which was designed to protect
the legitimate interests of various nations, is applicable to open registries
but less so to single-registrant models.
Oracle
believes that being able to use intuitive geographical terms in its
brand domains will potentially provide "great benefit and simplicity
to internet users" by providing easy navigation to relevant content
that is in line with local customs and laws. This enhanced experience
will be valuable to visitors. The Applicant describes the .oracle TLD
as potentially becoming "an online landmark for users worldwide".
Oracle
Corporation is not currently planning to utilise geographic names...
However, and notwithstanding the absence of geographic names in Oracle
Corporation's forward planning and use intentions, Oracle Corporation
has considered the requirements necessary should it, at a later date,
seek to obtain ICANN approval for the use of geographic names...
Oracle
is interested in exploring a process in which it may be allowed future
use of geographical domain names by reaching agreements with governments,
country code domain managers, the GAC and ICANN. Oracle proposes several
scenarios under which it might be able to use country terms, for example
by notifying ICANN of its intention to use a term and offering the relevant
government the prior right to block it.
Oracle's
intention, if it does move forward with country & territory identifiers,
is to use them responsibly. In the unlikely event that a domain is deemed
to be misleading or offensive, the Applicant has a strong wish to resolve
the problem quickly and respect the sovereign interest of the associated
government.
Possible .oracle
Brand Domains
Software.oracle
Database.oracle
Applications.oracle (specifically named in the application)
Servers.oracle (specifically named)
Service.oracle
Cloud.oracle
Investor.oracle (specifically named)
CorporateGovernance.oracle (specifically named)
Enterprise.oracle
Development.oracle
Innovation.oracle
Search.oracle
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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