The .hotmail Dot
Brand
Microsoft
Corporation operates in over 100 countries with more than 90,000 employees.
Microsoft attributes the success of its free webmail service Hotmail
to its effective security and anti-spam measures and its flexibility
to share photos and files, editing documents and syncing mail, calendar
and contacts. Almost 10 billion daily messages are sent by Hotmail's
users. Mail can be accessed from any Internet-connected device, anywhere.
Hotmail
is assessing the opportunities that the .hotmail string presents to
deliver secure communications and services to meet its broad aim of
"making information technology more powerful, more useful, more
affordable and more accessible." (Applicant citing its own 2010
Annual Report.) The new TLD will also help to protect its important
'Hotmail' brand.
The Mission
of the .hotmail registry is to lay the groundwork to provide consumers
and businesses who interact with Microsoft through the .hotmail registry
with a more secure and authentic experience, to promote the Hotmail
email service, and to protect the Hotmail trademark and associated
intellectual property.
The Applicant
hopes that the .hotmail string will help it build the foundation of
a globally recognized platform with strengthened security, stability
and reliability — complementing the goals of the existing Hotmail
email service. An appropriate outreach and communications program will
be implemented to promote the TLD.
Microsoft
intends to continue its trajectory from its legacy as a cloud computing
pioneer 15 years ago and leverage this "opportunity to offer our
hundreds of millions customers an increased sense of security and authenticity."
A prime goal is for .hotmail brand domains to be perceived as the most
trustworthy.
Microsoft
is proud of the features that differentiate its service from the email
services of its competitors. It anticipates that the .hotmail extension
will present opportunities to further improve customer experience through
innovation.
For example,
the most recent version offers an encrypted connection for the entire
duration of a session and allows users to create one-time passwords
to help to protect their privacy on a computer located in a public
space such as an internet cafe.
The .hotmail
string will be used solely to enhance Microsoft's strategic and commercial
interests. It will not be used to knowingly infringe or misappropriate
any third partys' intellectual property. The Applicant will also strive
to protect the confidentiality and privacy of its customers and employees.
We constantly
strive for ways to identify and remove spam and are assessing how
a .hotmail registry can enhance these efforts.
Microsoft
believes its commitment to security and anti-abuse policies are also
beneficial to the entire internet community, and will work closely with
its registry provider Verisign to counter malicious behavior. The companies
will be pro-active to resist fraudulent activities, spam, phishing,
pharming, malware, botnet command and control, copyright violation and
so on.
 Geographic
Dot Brands
Hotmail
is committed to complying with the relevant laws, consensus policies
and the Specification 5 requirements of the Registry Agreement.
The Applicant
will reserve from registration the lists of country and territory names
(including the short forms in English) in the ISO 3166- 1 document and
the two relevant geographical lists compiled by a UN Group of Experts
and a UN Working Group.
Because
all proposed .hotmail domains are intended to serve the business aims
of Microsoft, the reserved country terms cannot be offered to governments
or other national bodies.
Microsoft
does have an interest in applying to be able to use geographical names
in the future.
Microsoft
may seek to reach agreement with applicable governments or pursuant
to a proposal reviewed by the ICANN Governmental Advisory Committee
and approved by ICANN regarding release of country and territory names
for registration at the second level by it for its own use.
NOTE: second
level refers to left of the dot
Possible .hotmail
Brand Domains
Microsoft.hotmail
Mail.hotmail
Email.hotmail
Phone.hotmail
Photos.hotmail
Sharing.hotmail
Contacts.hotmail
Security.hotmail
Join.hotmail
Login.hotmail
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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