The .mitsubishi
Dot Brand
Mitsubishi
Corporation was founded in 1918 and is comprised of around 563 companies.
It operates in more than 80 countries with more than 60,000 employees.
Mitsubishi, a leading general trading company, is essentially a community
of a multitude of independent companies.
It's activities
are highly diverse and include transport, machinery, food, chemicals,
mining, energy, construction, banking & securities, communication
& IT, insurance, consulting, research, aged care and other products
& services.
The new
.mitsubishi extension will enable the company to communicate more easily
with internet users, customers, employees and affiliates. Mutsubishi
already has a strong online presence and the company is very aware that
its use of internet (and email) technologies is a significant resource
for achieving its long-term business development goals.
The distinctive
new TLD will improve user experiences and present many new opportunities.
It will be simple and intuitive for people to navigate to .mitsubishi
site content. The need for search engines may be reduced.
The TLD
will become a supporting branding, technology and services platform
for The Company's mission and its businesses...
...The
Company envisions that the .MITSUBISHI TLD and the domain names registered
under it will provide a great opportunity to interact online with
current and potential customers and stakeholders.
Mitsubishi's
current domain name portfolio consists of more than 250 domains. The
well-known corporate brand "Mitsubishi" has been registered
as a trademark in more than 180 countries and regions. The new TLD will
allow the company to have greater control over its online communications.
It will use leading-edge technologies and business practices to create
a positive user experience and encourage deeper interaction.
The Company
expects to benefit from the TLD by increased and more effective brand
recognition in its marketing and communications, and by having an
ample supply of relevant and available domain names to use in its
business...
...The
branded nature of the TLD will serve as a differentiation force, as
a distinctive name space that simplifies users' choice to interact
with The Company...
The .mitsubishi
string will become a carefully controlled new internet space to connect
with all stakeholders — a namespace that will not be limited to
just websites, email and social networks. The TLD may further be used
to provide ancilliary services such as web hosting, SEO, marketing and
consulting services.
After a
few years, the Applicant may consider licensing use of the company dot
brand to affiliates. Any such use would be strongly defined and regulated.
Under the
existing constraints of the domain name system, desirable domain names
may either be unavailable or too expensive. By owning its own dot brand
Mitsubishi will be able to overcome this obstacle. The sudden unlimited
supply of relevant domains will present great opportunities.
The .MITSUBISHI
TLD will allow The Company to innovate and create many uses for domain
names which today are too complicated, or are unforeseen...
...an
ample supply of immediately available, inexpensive domain names relevant
to The Company is likely to pay dividends in ways we do not currently
foresee...
Mitsubishi
anticipates that consumers will quickly learn to distinguish the brand
domains from existing generic and country code domains such as .net
and .ca. Just as they understand the way brands function in both the
bricks and mortar world and online, consumers will come to understand
the way brands will be used at the top level of the domain name system
(to the right of the dot). The company believes that "many internet
users will quickly grasp the concept behind these TLDs".
The company
is quite specific about the logic that will underpin its domain strategy.
...the
TLD will provide an easily navigable and predictable domain name space.
For example, geographicnames.MITSUBISHI for locations of The Company's
localized websites, function.MITSUBISHI for websites related to that
company function, product.MITSUBISHI for websites related to that
product. All of this will lessen users' confusion when interacting
online with The Company.
Mitsubishi
will ultimately use its TLD in marketing initiatives to communicate
information about its operations in both specific and general ways.
For example,
a user who first sees an advertisement for product.MITSUBISHI may
later directly navigate to search.MITSUBISHI to search for other products
of The Company.
The company
expects that users (and various media) will use the new domain identifiers
in communications with the world at large. Some info about the company
will likely expand virally. Further, the hundreds of brand domain strings
owned by other companies are expected to share collective benefits from
the creation of this entirely new class of domain assets.
Mitsubishi's
aim is to create a trustworthy domain space with robust security features.
The .mitsubishi TLD will serve as an indicator of trust and authenticity.
The integrity of .mitsubishi websites will be assured.
Internet
users will have an enhanced experience by being offered safe and legitimate
destinations with security-associated risks mitigated against. All kinds
of illegal or fraudulent activity, spam, phishing, malware distribution,
illegal access, defamation etc will be protected against. Confidential
information will be guarded. The security of online transactions will
be protected.
The Company
intends to use advanced technical and policy measures to ensure the
security of online transactions and communications, and to ensure
that domain names in the TLD are only used for purposes authorized
by The Company...
...The
abusive registration and use of domain names in the TLD is not tolerated
given that the inherent nature of such abuses creates security and
stability issues for all participants in the Internet environment,
and thus could create negative association with our brand.
 Geographic
Dot Brands
ARI Registry
Services (ARI) will provide the technical infrastructure for Mitsubishi's
brand domain.
ARI will
develop a comprehensive master list of geographic names that will be
reserved from registration to meet the conditions of Specification 5
of the New gTLD Registry Agreement.
This master
list will include country & territory names contained in the ISO
3166-1 list, a UN Working Group compilation of standardized names and
a UN Group of Experts geographical names Reference Manual.
The Application
describes a release procedure (that will require ICANN approval) "if
and when The Company wishes to release any reserved names at a later
date" and any future use of country names will be used responsibly.
Generally,
it is extremely unlikely that The Company's authorized use of any
countryname.MITSUBISHI or cc.MITSUBISHI domain name could be confusing
to users, or otherwise offensive to any country.
The application
stresses that any geographical term used will be in connection with
representing the Mitsubishi brand name. It is difficult to anticipate
any misconduct in this regard. If any potential country domain name
is perceived to be deceptive or offensive, the Company will have a strong
desire to "resolve the situation quickly and respectfully to any
affected country's sovereign interests".
Possible .mitsubishi
Brand Domains
About.mitsubishi
Search.mitsubishi
Machinery.mitsubishi
Cars.mitsubishi
Chemicals.mitsubishi
Materials.mitsubishi
AgedCare.mitsubishi
Food.mitsubishi
Communication.mitsubishi
Mining.mitsubishi
Energy.mitsubishi
Environment.mitsubishi
Japan.mitsubishi
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
|
