The .comcast Dot
Brand
Comcast
Corporation is a large media, communications and entertainment company
with close to 50m video, web and phone customers. It provides video,
high-speed Internet and phone services to residential & business
customers across the USA.
The company
has plans for its .COMCAST gTLD to provide an "online single source-identifying
location" for its customers. The intention is to deepen audience
relationships by creating an innovative, trustworthy and intuitive namespace
to consolidate its multiple intellectual property activities. "A
.COMCAST gTLD has the potential to serve as a cornerstone of this online
strategy."
The .comcast
TLD will initially be tested to ensure seamless integration with web
applications & software and compliance with security protocols.
Then, the domain name allocation process will commence, with the ultimate
aim of "...protecting Comcast's online presence and identity, expanding
its marketing and promotion efforts, providing a secure channel for
online products and services..."
At first,
Comcast IP plans to start using .COMCAST domains initially as redirects
to existing .COM domains and other domains that Comcast currently
operates. Subsequently, Comcast IP expects to initiate a targeted
rollout using select gTLD domains...
The company
will carefully consider moving its internet traffic and online content
to its new brand TLDs (it has also applied for .xfinity). This may become
permanent depending on industry factors such as the launch of other
dot brands, search engine response and so on. "As the marketplace
evolves, the actual usage of the gTLD will dictate what outreach and
communication is needed to ensure that consumers continue to interact
with Comcast..."
During
this same time period, Comcast will begin evaluating strategies to
potentially migrate traffic away from its current patchwork network
of second-level domain names, which are registered in a variety of
TLDs, to Comcast IP's new gTLDs, .COMCAST and .XFINITY.
The company
anticipates that the impact of the brand TLDs on the internet and the
domain name system will take around five years to be realized and assessed.
The new TLD will facilitate new, short and memorable domains.
The number
of domain registrations is expected to be less than 10,000 in the first
five years of operation.
The company
anticipates that "the .COMCAST gTLD will provide consumers with
a trusted source for Comcast’s content, goods, and services without
the risk of fraud, misdirection, infringement, phishing, or malicious
content."
Most
importantly, the Comcast content and services will be provided in
an online namespace devoid of fraud, misdirection, infringement, phishing,
malware, and other scams. While Comcast fights to protect its valuable
intellectual property from piracy on the Internet, it would use the
.COMCAST gTLD to offer to consumers a safe and intuitive means of
accessing authorized content from Comcast and its qualified subsidiaries
and affiliates.
Comcast
hopes that the .comcast string will eventually match the trust factor
enjoyed by the .gov and .edu TLDs.
 Geographic
Dot Brands
Comcast
is committed to initially reserving the appropriate international lists
of country & territory names from their brand TLD as described in
the New gTLD Applicant Guidebook. The company states that it is "keenly
aware of the sensitivity of national governments in connection with
protecting country and territory identifiers in the domain name system
(DNS)."
Comcast
operates internationally with content in more than 12 languages. The
company is very interested in being allowed to use geo names to improve
communication and navigation in the future. Comcast will seek to be
able to use them and is committed to using geographic identifiers responsibly,
fairly, and without any misleading intent. "Comcast IP looks forward
to collaborating with other new gTLD Registry Operators (especially
.BRANDs) in potentially working with ICANN's GAC to explore potential
processes that could permit the release..."
Comcast
IP would like to provide a hierarchical and intuitive framework for
the .COMCAST namespace by using geographical identifiers as second-level
domain names. This use of geographical identifiers to the left of
the gTLD and as part of the domain name itself is believed to have
a direct and material impact on search engine algorithms and their
corresponding query results.
Possible .comcast
Brand Domains
Video.comcast
Media.comcast
Cable.comcast
Internet.comcast
OnDemand.comcast
Movies.comcast
Music.comcast
Programs.comcast
Plans.comcast
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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