The .dupont Dot
Brand
E.I. du
Pont de Nemours and Company ("DuPont") brings world-class
science & engineering to the world through innovative products,
materials and services. It serves markets such as agriculture, nutrition,
electronics, safety, construction, transport and apparel.
The .dupont
TLD will provide a new global platform for its brand and serve as a
unique selling proposition.
First
and foremost, the purpose of the .DUPONT TLD is securing and protecting
the Applicant's key brand ("DUPONT").
The .dupont
extension is intended to provide trusted and secure global communications
and transactions on the internet. "Broadly speaking the mission
and purpose can be divided into security and convenience related issues."
The .dupont string will be able to present genuine company information
via intuitive navigation at the top level of the domain name system
hierarchy.
Seal Of Quality
Dupont
describes its new TLD as a "seal of quality". The Applicant's
stakeholders will be able to utilize the new domains as trusted and
recognizable identifiers of company content.
The company
believes the .dupont string may bring a high level of specificity and
recognition to the domain name system. Content will be guaranteed to
be official Dupont content. The company will be clearly identified as
the registry operator and source of that content.
Where
in most cases the specific connotation that has been initially given
to the gTLDs (or even ccTLDs) has disappeared, the .DUPONT top-level
domain is currently intended to be unambiguous.
The company
holds many registered trademarks around the globe.
The main
reason for which DuPont submits this application for the .DUPONT TLD
is that it wants to prevent third parties from securing the TLD that
is identical to DuPont's highly distinctive and reputable brand.
Dupont
will seek to mitigate counterfeiting and piracy through the use of the
.dupont TLD. As a secure platform, the Applicant will be able to "offer
more trustworthy transactions worldwide".
The roll-out
of the .dupont string is likely to be considered and gradual. Possible
cited strategies include direct & indirect marketing, branding campaigns,
brochures and press & internet advertisements (including paid search
and pay per click). Dupont may also redirect traffic from existing domains
to new .dupont domain names.
At this
stage, DuPont has not developed concrete and tangible plans in order
to move its online activities from its dupont.com and many other active
domain names used by DuPont and its subsidiaries, affiliates and joint
ventures.
Further,
the company is only at an early stage of its application and does not
yet have detailed plans for the types of domains that will be registered,
who (in the company or affiliates) will be allowed to register and use
them, and what uses will be allowed or recommended. The Applicant does
state that "DuPont envisages registering a fair number of generic
words that are directly or indirectly related to the day-to-day business
activities and operations..."
 Geographic
Dot Brands
With regard
to reserved geographic domains, Dupont will first seek consent before
registering and delegating them in accordance with Specification 5 of
the Registry Agreement. (Certain country and territory names are currently
on a restricted list on behalf of various governments).
If and
when geographic domains are used, they will be used solely to advance
the interests of the Applicant and to promote "local commercial
activity in the geographic locations of which the name has been registered..."
Given
the fact that the Applicant is a multinational company, it has a vested
interest in providing... ...a clear and predictable naming scheme
in the .DUPONT TLD. Since visitors and clients are mainly looking
for offers and activities organized by local DUPONT branches and subsidiaries
on the basis of their geographic location, the Applicant may indeed
develop plans in order to register domain names that exclusively contain
geographic names...
Possible .dupont
Brand Domains
Energy.dupont
Mining.dupont
Healthcare.dupont
Kevlar.dupont
Teflon.dupont
Food.dupont
Sustainability.dupont
Research.dupont
Science.dupont
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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