The .philips Dot
Brand
Koninklijke
Philips Electronics N.V. is one of the world's largest diversified companies
and has a presence in more than 100 countries. Philips has over 115,000
employees. The company has three core businesses — Healthcare,
Lighting and Consumer Lifestyle.
Philips
has manifold reasons to introduce the .philips extension. The string
will reflect and enhance the Applicant's key brand at the top level
of the domain name system hierarchy. It will provide all stakeholders
with a connection between the distinctive "Philips" brand
and a highly recognizable identifier on the Internet. The TLD will reflect
the company's continuous commitment to innovation.
Since the
.philips TLD will be under the full control of Philips, it will provide
a "secure and safe Internet environment" both for the company
and for Internet visitors. The string will become a highly trustworthy
source of Philips content online.
The world
famous "Philips" brand is the applicant's most recognized
and valuable brand. A paramount goal is to consolidate the reputation
of this premier brand. Appropriate marketing and branding initiatives
will be implemented in support of this aim.
... .PHILIPS
will bring a high degree of recognition and specialization to the
currently existing name space. Where in most cases the specific connotation
that has been initially given to the gTLDs (or even ccTLDs) has disappeared,
the .PHILIPS top-level domain will be unambiguous...
NOTES:
gTLD = generic top level domain
ccTLD = country code top level domain
The .philips
string will be used in the course of communication between various Philips
stakeholders in different profit and non-profit sectors. It will also
be widely used in association with the hundreds of goods & services
brands which the company uses in the course of its business activities.
The application
describes a number of key categories that will be used in the creation
of new domain names, which are not limited to the following:
a) descriptive
names, referring to the actual day-to-day business activities of the
Applicant and/or its subsidiaries;
b) descriptive
names, referring to the internal departments of the Applicant;
c) descriptive
names, referring to the subsidiaries of the Applicant;
d) product
and service brands promoted by the Applicant and/or its subsidiaries
now and in the future...
Philips
& Co. was founded in the Netherlands in 1891 and has traded under
the "Philips" brand ever since. The company now has a significant
reputation worldwide. It has outreach and communication plans that will
include online ad and email campaigns. Plans also include migrating
traffic away from its existing key domains towards names registered
in the .philips TLD.
...the
Applicant has different ways in order to make existing and future
clients, visitors and stakeholders aware of the (gradual) move from
the Group's philips.com domain name to the .PHILIPS TLD...
While Philips
is highly experienced in developing sophisticated information technology
infrastructures etc, it does not have prior in-depth experience in managing
a TLD registry. Hence it will work with ARI Registry Services who will
provide back-end services. ARI is highly experienced in managing security
systems to prevent any negative impact on Internet users and will work
closely with Philips to protect its dot brand TLD.
Privacy
and data will be strongly protected. Every effort will be made to prevent
any harm, or illegal or illegitimate activities. Examples of abusive
activities include such things as malware distribution, denial of service,
phishing, pharming, spam, fast flux hosting and botnet command &
control.
ARI will,
owing to their extensive industry experience and established anti-abuse
operations, implement and manage on our behalf various procedures
and measures... ...which will be continually improved, updated and
rigidly enforced, will preclude abusive registrations from being made.
Philips
takes security and safety issues very seriously and emphasises that
it will also play an "instrumental role in overseeing the implementation
of the anti-abuse service".
 Geographic
Dot Brands
Philips
is a diversified, international group and has a vested interest in creating
websites with predictable and intuitive domain addresses. In line with
current internet naming conventions, the incorporation of various country
& territory names within .philips domains would be useful.
Hence the
Applicant has an interest in using country indicators in the future
and will seek to obtain the required consents in accord with Specification
5 of the Registry Agreement before proceeding to register any such names.
Geographical
domains would then be used in the best interests of the company's global
activities in healthcare, lighting and consumer lifestyle services.
Since
visitors and customers may mainly be looking for offers and activities
organized by PHILIPS business units on the basis of their geographic
destination, the Applicant may indeed develop plans in order to register
domain names that exclusively contain geographic names (country names,
city names, names of regions, etc.).
Philips
points out that any future use of geographical terms in the .philips
string would "directly and indirectly promote local commercial
activity". This would serve the public interest which would in
turn be beneficial to national governments.
Possible .philips
Brand Domains
Healthcare.philips
Lighting.philips
ConsumerLifestyle.philips
Sustainability.philips
Innovation.philips
SenseAndSimplicity.philips
Stores.philips
Shop.philips
Careers.philips
InvestorRelations.philips
AnnualReport.philips
Search.philips
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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