The .deloitte Dot
Brand
Deloitte
Touche Tohmatsu is a network of independent member companies which provide
consulting, audit, financial advice, risk management and tax services
to global clients. Each member firm operates in a particular area and
legal jurisdiction. Deloitte has around 200,000 professionals providing
services in over 150 countries.
The Deloitte
brand is represented in a variety of country code domain names. "The
purpose of the .deloitte TLD is brand enhancement and protection, and
to enhance website user experience." The hierarchy of domain nomenclature
will have more clarity. The .deloitte string will also increase operational
efficiency and assist in reputation management.
A shift
to the proposed ".deloitte" TLD will, at the highest of
levels, connect audiences of the Deloitte network in the most clear
and direct manner possible under one universal TLD. It will support
the existing brand architecture of the Deloitte network, which promotes
a master-brand construct with the Deloitte brand name receiving the
most prominent treatment on all materials, programs, and initiatives.
The .deloitte
string will assist the Applicant's global brand strategy by mirroring
and complementing its existing positive image as a provider of seamless
and integrated solutions.
Both existing
and new visitors "will be able to identify and access the Deloitte
network with more ease and confidence, and then drill down to their
desired area of interest." The Deloitte brand domains will "follow
a uniform taxonomy".
Unlike
other strings (like .com and .net) which have lost their original intrinsic
meanings, the .deloitte string will unambiguously reinforce the Deloitte
brand. And, it will convey the authority and authenticity of the new
TLD.
Security
and trust will be ensured since the Applicant for the .deloitte string
will also be the Registrant, meaning it "virtually eliminates the
likelihood of malicious use of domain names". The use of a global
TLD is expected to dramatically reduce the dangers of users visiting
misleading or false websites.
The Applicant
does not foresee any actual domain name abuse within its restricted,
one-Registrant TLD, where all registered domain names will be directly
or indirectly linked to the professional services of the Deloitte
member firms. Further, all domain names will be submitted to an internal
compliance check before a domain name is registered.
.deloitte
domains will initially be allocated to member firms with care taken
to facilitate the registration of their various trademark words. A process
to ensure that any third parties' rights are respected will also be
undertaken.
Deloitte
has plans for an "aggressive" communication strategy to launch
and promote its new TLD which it feels is necessary for the myriad benefits
of the TLD transition to achieve full impact.
This
outreach, intended for both internal and external users, has already
been budgeted for and will seek to educate, inform, and inspire. Tactics
and channels will include, among others, advertising campaigns, social
media dialoguing, and internal leadership announcements.
 Geographic
Dot Brands
Before
registering any restricted country & territory domains as detailed
in Specification 5 of the Registry Agreement (such as USA.deloitte)
the Applicant will first seek to obtain the appropriate consent of the
relevant parties.
Given
the fact that the .deloitte TLD will serve a global network of local
member firms based in over 140 countries, the Applicant has a vested
interest in providing that network's visitors, clients and business
partners a clear and predictable taxonomy that may include geographic
names (country names, city names, names of regions, etc.).
Possible .deloitte
Brand Domains
Audit.deloitte
Advice.deloitte
RiskManagement.deloitte
TaxServices.deloitte
Members.deloitte
DeloitteToucheTohmatsu.deloitte
About.deloitte
Blog.deloitte
Consulting.deloitte (specifically named in the application)
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
|
