The .goodyear Dot
Brand
The Goodyear
Tire & Rubber Company is one of the world's leading tire manufacturers
with 1,400 tire and auto service center outlets and around 73,000 full-time
and temporary employees. It makes tires for most applications and makes
rubber-related chemicals. Goodyear has 53 manufacturing facilities in
22 countries.
Goodyear
intends to create a connected digital space for clients and partners
and facilitate secure interaction and communication with them. The TLD
will also deliver a personalized brand experience to stakeholders and
improve business operations.
It will
also provide new opportunities for marketing & advertising. "Goodyear
believes outreach and communication will be critical to building trust
and confidence in the legitimacy of the TLD."
The .goodyear
string will simplify navigation to Goodyear online content. It will
validate and authenticate Goodyear resellers. The restricted nature
of the TLD will "increase client confidence and trust in conducting
business online". Goodyear also expects to be able to further streamline
and improve client service delivery and satisfaction. The new TLD will
give Goodyear "a new platform on which to build future innovation
of its online brand presence".
...Goodyear
has a reputation of stellar client service, product innovation and
market leadership. With the online channel growing in importance,
one of the goals of the proposed .goodyear gTLD is to position Goodyear
to meet future consumer and reseller expectations and competitive
market demands to ensure it can continue to grow its reputation and
sales...
Goodyear
believes the TLD will help meet the advancing expectations of consumers
and resellers. Applying the latest online technology will enhance the
user experience and deliver quality service.
Prior to
launch, Goodyear plans an extensive communication campaign to inform
the market about the proposed .goodyear string, define the expected
benefits to all stakeholders, and emphasize the company's commitment
to online safety and privacy.
Goodyear
anticipates conducting a multi-faceted outreach and communications
campaign that will likely involve all communication channels, including
but not limited to TV, radio, mobile, print, social media, direct
mail, online advertising and marketing via our active, client and
affiliate-facing websites and other public relations activities...
The very
nature of the closed registry means .goodyear websites will be differentiated
from cybersquatters and the like by being seen to be authorized —
the new branded websites will be understood to be genuine destinations
of the brand owner.
The proposed
.goodyear gTLD will enable clients, authorized retailers, other business
partners and Internet users to distinguish on the face of the domain
name alone whether the site is an authorized company site because
the gTLD will be a restricted, exclusively-controlled online environment...
The .goodyear
extension will foster trust and confidence in online interaction with
the company. It will reduce the risk of visitors being misled or deceived
by erroneous 'information' about Goodyear or its partners by unauthorized
third parties.
The Internet
has been plagued by cybersquatting, typosquatting, phishing, pharming
and identity theft scams. This malicious online conduct has shaken
the trust and confidence of consumers to share information and transact
business online.
 Geographic
Dot Brands
During
the launch of its brand TLD, Goodyear will reserve country & territory
names with geographic significance as outlined by the requirements in
Specification 5 of the New TLD Registry Agreement.
Goodyear
has manufacturing facilities in 22 countries and sells products in almost
every country in the world.
The Applicant
intends to work with the relevant parties and governments concerned
to enable geographic domains such as USA.goodyear to be utilized. "Registry
operator will work with respective GAC representatives of the country's
relevant Ministry of Department to obtain their release of the names
to the Registry Operator."
Possible .goodyear
Brand Domains
Tires.goodyear
Tyres.goodyear
Auto.goodyear
Truck.goodyear
Aircraft.goodyear
Retreads.goodyear
Earthmoving.goodyear
Home.goodyear
Service.goodyear
Safety.goodyear
Info.goodyear
Notes
Brand
names mentioned on this site are registered trademarks or trademarks
of their respective corporations. This site claims no association
with or endorsement by any of these corporations and their marks are
mentioned only to illustrate opinion presented in the public interest.
All quotations
on this page are from the respective companies' official ICANN brand
TLD applications unless otherwise stated.
Many possible
theoretical dot brands are mentioned (in English). There are also countless
possibilities in other languages. This has significant potential value
for international navigation.
This site
is focused on reporting the strategic impact of the brand domains on
internet communication, competition and commerce, and some comment is
speculative.
It is not
a comprehensive overview of what some of the world's largest corporations
have chosen to reveal about their plans for the implementation of their
proprietary domain strings.
ICANN is
particularly concerned with the technical, financial, security and legal
issues associated with the new TLDs. These issues are beyond the scope
of this website.
For a comprehensive
overview of the brand domains and their impact on the web, refer to
ICANN's website and the individual applications (large parts of which
are publicly published).
If you
have a particular interest in an individual company, the public aspects
of their applications are available for download via these ICANN links:
You can also search a complete list of applicants there.
ICANN
new gTLD applications
ICANN
official website
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